Viva La Rock

Viva La Rock

Viva La Rock is a lifestyle marketing company that was officially launched in 2006 by Lindsay Harris and Julianne Johnson a.k.a. "Linds & Jules." L & J met while working in the artist development department at Atlantic Records in New York City in 2000.

They moved to Los Angeles in December of 2004 to develop the brand partnership and sponsorship efforts for Atlantic on the West Coast. They also promote parties with Iheartcomix and have created a clothing line including hoodies, tanks and totes.

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