Once Upon A Time

Once Upon A Time

Daniel Silberman created once Upon A Time clothing label in 2003 in New York. Though the company had humble beginnings it now works with Fred Segal, Brooklyn Projects, Karmaloop, and Conveyor. The name of the brand comes from the movie "Once Upon A Time In America" starring Joe Pesci and Robert De Niro.

Hip-hop artists including Jay-Z, Biggie Smalls and Wu-Tang Clan have also inspired the brand. They've released tees with inscriptions like "If Notorious B.I.G. was alive, 90% of rappers today would be working at McDonalds." Celebrities such as The Game, ThreeSixMafia and Mark Ronson wear the brand. Your laptop computers are naked.

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